NEW: Newspaper sites are first to utlilze Yahoo's new APT platform

 

Newspaper web sites in gear on behavioral targeting

 

For more information on the Consortium, contact npconsortium@yahoo.com

Members


Today’s newspaper is also typically the leading local digital media company in its community, providing dynamic local journalism and an array of interactive advertising services that go well beyond just an online version of the newspaper.

The Newspaper Consortium is comprised of 30 companies that represent nearly 800 local papers—a number that’s equivalent to 32 percent of all U.S. daily circulation and 41% of all U.S. Sunday circulation. Working together in partnership with leading interactive companies like Yahoo!, Consortium members are able to offer local advertisers new opportunities to reach online audiences and offer online readers new ways to access local information.

Newspapers represented by The Newspaper Consortium include major market dailies such as The Atlanta Journal-Constitution, The Boston Herald, Chicago Sun-Times, The Commercial Appeal (Memphis), The Dallas Morning News, The Denver Post, The Florida Times-Union, Houston Chronicle, Las Vegas Review Journal, Miami Herald, Milwaukee Journal Sentinel, New Haven Register, The Philadelphia Daily News, The Philadelphia Inquirer, The Rocky Mountain News, St. Louis Post-Dispatch, The Sacramento Bee, San Francisco Chronicle, San Jose Mercury News and The Tampa Tribune.

The Consortium is governed under a board headed by George Irish, president of Hearst Newspapers. Leon Levitt, vice president/digital media at Cox Newspapers, serves as chairman of the executive committee.

Consortium Member Companies: