NEW: Newspaper sites are first to utlilze Yahoo's new APT platform
Newspaper web sites in gear on behavioral targeting
For more information on the Consortium, contact email@example.com
Identifying new opportunities for newspaper companies to work together in partnership with leading interactive companies is an important goal of The Newspaper Consortium.
In November 2007, many Consortium members announced an alliance with Zillow, the online real estate service. Sales teams for both Zillow and participating newspapers are offering each other's advertising inventory to their respective client bases.
More information on Zillow
In March 2008, the Consortium announced its affiliation with quadrantOne, a national alliance of local web sites focused on selling premium online advertising to national brands. quadrantONE offers exclusive ad inventory on premium news and information sites.
More information on quadrantOne