NEW: Newspaper sites are first to utlilze Yahoo's new APT platform
Newspaper web sites in gear on behavioral targeting
For more information on the Consortium, contact firstname.lastname@example.org
September 24, 2008
Yahoo! Launches Transformative Digital Ad Platform
San Francisco Chronicle and San Jose Mercury News First Customers to Go Live
Emmy® Award nominee and Golden Globe® Award winner Jon Hamm of AMC’s original drama series Mad Men®, today joined Yahoo!’s Chief Executive Officer Jerry Yang, President Sue Decker and Executive Vice President of Yahoo! U.S. Hilary Schneider for the 5th annual Advertising Week conference in New York to announce the launch of APT from Yahoo!. Formerly known as AMP!, APT from Yahoo! is an intelligent innovation in online media, a digital advertising solution that streamlines the process of planning, buying and optimizing display advertising.
August 4, 2008
Newspaper Consortium Names Executive Director
Michael A. Silver to Lead Cooperative Venture between 30 Newspaper Companies to Develop New Media Partnerships and Digital Strategies
The Newspaper Consortium, a joint venture of 30 major newspaper companies, today announced the appointment of Michael A. Silver as executive director, a new position. Since its formation in 2006, the Newspaper Consortium has excelled at joining member newspapers’ unmatched local news and deep local advertising relationships with Yahoo!’s leading technologies and extensive online audience.
July 30, 2008
Local News Links on Yahoo! Drive 100 Million Visits to Newspaper Consortium Web Sites
Yahoo! (Nasdaq:YHOO) today announced that the company has driven more than 100 million visits to Newspaper Consortium member Web sites through the distribution of local news headlines across the Yahoo! network. The milestone is a significant achievement for the Newspaper Consortium, an innovative partnership between Yahoo!, one of the most trafficked destinations on the Web, and 779 local newspapers nationwide.